Meet the Team

Meet Your Passionate, Student-Led Team of PR Innovators.

Founder & Owner

Jackson Hutchins

Welcome to Persona Your Way!

I'm a student at Kennesaw State University and the founder of Persona Your Way. I started this company to put my skills to use while helping others along the way. My vision is to provide exceptional services and create a welcoming environment for every customer.

The name "Persona Your Way" is a play on "find your way." I believe that to truly find your way in this world, you need a strong persona. Your image matters. What people think of you matters. In a world full of companies and individuals, you have something unique to offer. What makes you stand out?

Let's explore these questions together.

Together, let's "Persona Your Way" to success.

Co-Founder & Co-Owner

Ava Micunek

Hi everyone, my name is Ava Micunek.
As a senior at Kennesaw State University, I’ve focused my passion on public relations, social media content, and all things creative. My journey in the industry began with a three-year stint in the beauty sector, where I managed Instagram accounts and refined my marketing skills and event planned. Now, I'm applying my expertise as a marketing and sales associate in a new role, expanding my experience in the world of business. My love for creativity and connection with others led me to co-found this PR business with my longtime friend, Jackson, whom I’ve known for nearly a decade. Together, we’re committed to helping brands tell their stories with authenticity and flair.